Digital Marketing

What will you learn

The importance and objectives of digital marketing;
Facebook, Instagram, Tik-Tok social media management;
Facebook Ads and Google Ads;
Basics of copywriting, and content creation;
The use of analytical tools and their technical capabilities;
Developing a strategy and drawing up a calendar;
Placing ads in line with the strategy, optimizing ads on Facebook, Instagram, and Google platforms, and analyzing/reporting results.

Lili Fuleriani

Experience: 10 years;

Blogger, CopyWriter, and Social Media Specialist.

She gives lectures at Ilia State University, the Georgian Institute of Public Affairs (GIP), and Geolab (a laboratory for mobile and web applications). She also serves as a consultant for several private businesses and non-governmental organizations, advising on the planning of social media and online communication strategies.